Visible. Understood. Recommended. Or not.
Enter your website. We ask ChatGPT, Gemini, Perplexity, and Google AI Overviews the questions your buyers ask, score you against your closest competitors, and tell you whether the gap is visibility, positioning, or both.
Sample AI Perception score: 71 of 100, Leader.
B2B buyers ask ChatGPT, Gemini, Perplexity, and Google AI Overviews who to choose before they ever hit your site. If your name isn't in the answer, the deal is already drifting.
The scan tells you exactly where you sit. Built for B2B SaaS and e-commerce.
Your score and where it comes from. The questions you're losing and to whom. A prioritised list of moves ranked by impact and effort.
One report, shareable with the team, ready to brief from on Monday.
Your brand and the competitors your buyers actually weigh you against, scored on the same scale: same questions, same engines, same week.
You see exactly who owns the answers you want, who's within reach, and how far the gap really is.
"Improve our AI visibility" is not a plan. The matrix turns it into one: it shows the exact questions where competitors take the answer instead of you, and on which engine.
You leave knowing which fights to pick first.
| Engine | best CRM for SaaS startups | affordable CRM for small teams | CRM for product led SaaS | Salesforce better alternatives | CRM with Stripe integration | best agentic CRM options |
|---|---|---|---|---|---|---|
| ChatGPT | Owned | Cited often | Absent (recommended) | Owned | Mentioned (recommended) | Cited often |
| Gemini | Owned | Cited often | Weak | Cited often | Mentioned | Cited often |
| Perplexity | Cited often (recommended) | Mentioned | Absent (recommended) | Mentioned | Weak | Mentioned (recommended) |
| Google AI Overviews | Cited often | Mentioned | Weak | Owned | Weak | Mentioned |
Owned, earned, missing. Which pages drive AI answers in your category, which ones already cite you, and which cite competitors instead.
The action plan starts from the gaps.
| Source | Band | Citation strength | Answers it feeds |
|---|---|---|---|
| Docs.yoursite | Owned | Strong | "best vector DB for RAG" |
| GitHub README | Owned | Strong | "best vector DB for RAG"; "open-source RAG stack" |
| Reddit r/mlops | Community | Present | "open-source RAG stack"; "vector DB comparison" |
| StackOverflow | Community | Present | "vector DB comparison" |
| TechCrunch | Press & Analyst | Weak | "enterprise vector search"; "Pinecone vs alternatives" |
| Analyst report | Press & Analyst | Gap | "enterprise vector search" |
Your content. Which pages already earn citations, which need work, and which are missing entirely.
Competitor content. The pages winning the answers you want, so you know the bar.
Third-party presence. The outside sources you need to appear in for AI to recommend you more.
These three decide what AI recommends. Align them and you move from mentioned to recommended.
Every finding becomes a move: what to publish, what to fix, what to pitch, ranked by how much it improves the way AI sees you against the effort to ship it. Hand it to the team as is.
AI Perception is what engines say about you when buyers ask category-level questions. AI Readiness is what your site is built to do about it. Together they tell you which lever moves the needle.
How often AI mentions you on buyer queries.
Where you rank against named rivals.
How consistently AI describes what you do.
Coverage across the third-party sources AI cites.
Robots, sitemap, and crawler access across the site.
Server-rendered content engines can read without executing JS.
Schema.org coverage on the page types AI engines extract from.
Density, freshness, and category coverage of indexable pages.
HTTPS, canonical, and outbound-citation hygiene.
Two scores because positioning and technical readiness are two different problems with two different fixes.
Crawls and understands your whole site: what you sell, who it's for, and which competitors you're compared to.
The questions real prospects ask in your category before they choose, derived from your market and your site.
ChatGPT, Gemini, Perplexity, and Google AI Overviews, with live retrieval: the answers your buyers see today, not stale training data.
Brand strength, competitor mentions, every cited source. Every claim in your report traces back to the answer it came from.
How AI talks about you, and whether your site helps or hurts it.
Scores, the competitive picture, the sources that matter, and your action plan. One shareable link.
One Pro scan: every buyer question across five engines including Claude, your competitors scored beside you, the sources shaping the answers, and a prioritised action plan with a PDF to brief from. The kind of analysis that takes days by hand and costs thousands to commission, done in five minutes.
Agencies and teams: custom volume pricing
Talk to usThe demo runs a shorter version of the scan: your perception score, how the engines answer a sample of your buyers' questions, and where you stand against competitors. Free, no credit card. When you're ready, the full report unlocks everything: the complete action plan, content analysis, source sentiment, and PDF export.
Not sure which you need? See how Pro and Lite compare
And answers worth having before you book one.
Every scan checks ChatGPT, Gemini, Perplexity, and Google AI Overviews. Pro adds a fifth engine, Claude. Together they cover the buyer journey across answer engines, generative search, and AI overlays on Google.
Under five minutes for most domains. Depending on the amount of sources cited and your category, it might take slightly less or more.
Yes. Share the link with your team, post share cards, download the PDF, or email a copy to yourself.
Yes. The scan auto-detects e-commerce sites and adapts the queries and checks.
English-only for now. We will add other languages as the engine support matures.
The scan is a five-minute snapshot. The [Deep Audit](/deep-audit) is a 5-business-day comprehensive diagnostic with a citation source map, named-competitor analysis, content analysis, and a prioritised action plan, walked through live.
You can use your credits to scan whatever domain you want. However, we recommend not scanning more often than once per week, as improvements and changes take time to be visible.
Yes. The free demo runs a shorter scan on your domain and shows your score and part of the report. The full report runs deeper on every dimension and unlocks the complete action plan, content analysis, source sentiment, variance checks, and PDF export.
No. Credits never expire. Buy them when you need them and use them whenever you want.
The credit goes straight back to your account, automatically. A failed scan never costs you a credit.
Prices are shown excluding VAT. VAT is added at checkout where required, and you get a proper invoice for every purchase.
Yes, on unused credits, within 30 days of purchase. Email us and we refund them at the per-credit price you paid. Used credits and scans already running are non-refundable.
Lite and Pro share four engines. Pro adds Claude as a fifth engine, widens the question set, repeats every check, and includes the source-level analysis your team plans from.
| Feature | Lite | Pro |
|---|---|---|
| AI engines queried | 4 engines: ChatGPT, Gemini, Perplexity, and Google AI Overviews | 5 engines: the same four plus Claude |
| Buyer queries per scan | 5 | 10 |
| Runs per query and engine | 1 | 2, with variance shown |
| Site crawl | Homepage, robots, and sitemap | Full site crawl up to 150 pages |
| Per-source sentiment matrix | — | Top 15 sources scored across you and competitors |
| Third-party opportunity ranking | — | Sources ranked by citation impact |
| Owned-content strategy | — | Cited pages, gaps, and next-page recommendations |
| Action items | — | Full prioritized list |
| PDF export | — | Included |