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Growth Path AI
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Built for a world where AI answers before buyers click.

Recommended. Understood. Chosen. In the answer itself.

An agent-driven AI visibility system: discoverability on every source AI cites, positioning everywhere AI describes you. Outcome-priced. Built in Europe. Founder-led through 2026.

The shift

The shortlist forms in the answer.

B2B buyers now ask ChatGPT, Perplexity, Gemini, and Google's AI Overviews who to choose. They get a shortlist. They get a recommendation. By the time they reach your site, the decision has mostly been made.

Most marketing teams know this. Few know what to do about it. Monitoring tools show the problem and stop there. Agencies sell hours for what's a systems problem. Growth Path is the answer to that gap: agent-driven, self-improving, priced on outcomes.

Who we serve

Scaling B2B tech where visibility is a real commercial problem.

A B2B tech or e-commerce purchase runs through a 22-person buying committee (Forrester, 2026). Your sales team reaches two or three. Your marketing reaches maybe six.

Meanwhile, 94% of B2B buyers use LLMs in their buying process. The one surface most stakeholders touch is the AI answer. Growth Path is built for post-product-market-fit European B2B tech and e-commerce companies where this is already a live commercial problem. US teams are welcome.

Buying committee
94% of buyers use AI
Sales team reaches
2–3 of 22
Marketing reaches
4–6 of 22
LLMs reach
21 of 22
LLMs answer the different questions each stakeholder asks. No pitches, calls, or follow-ups needed.
How Growth Path is different

What monitoring tools and agencies both can't do.

Structural choices baked into the system. Not marketing claims we could drop tomorrow.

01 Execution model
Monitoring tools
Flags the problem
Dashboards and alerts. The fix is your problem.
Agencies
Humans on a checklist
22-technique playbook, billed by the hour.
Growth Path
Our team, powered by agents
You hire us to run the system. Agents do the repetitive work on-site and off-site; humans own strategy, quality, and what agents can't.
The output is action, not dashboards.
02 Problem scope
Monitoring tools
Discoverability only
Tracks whether you're mentioned. Silent on how you're described.
Agencies
Mostly discoverability
Bolt-on AEO on an SEO worldview. Positioning left to the brand team.
Growth Path
Discoverability and positioning
Whether AI names you, and whether what it says gets you shortlisted.
Recommended, understood, chosen.
03 Source coverage
Monitoring tools
No coverage, just counts
Reports citations across every major source. Counting isn't building, so the 85% off-site stays untouched.
Agencies
On-site only, usually
Schema and rewrites on pages you own. Skips the 85% that lives on G2, Reddit, Wikipedia, analyst mentions.
Growth Path
On-site and off-site
15% on your site, 85% across the sources AI actually cites. Both get worked every cycle.
The whole answer, not the 15% you own.
04 Learning loop
Monitoring tools
Static rules
Same checks every month. The dashboard doesn't get smarter.
Agencies
Restart every month
Each retainer month is fresh hours against the same playbook.
Growth Path
Compounds each cycle
What worked becomes a rule. Month 6 starts from everything months 1–5 learned.
Month 3 is measurably smarter than month 1.
Vlad Bisceanu, founder of Growth Path
12+ yrs
In B2B tech marketing leadership
Founder-led
On every account through 2026
EU / global
Built in Europe. Serving worldwide.
Founder

Built and led by Vlad Bisceanu.

I built Growth Path because the B2B marketing playbook that worked for a decade stopped working, and nothing on the market was filling the gap at a price a scaling team could justify. Monitoring tools show the problem and stop there. Agencies sell hours. The AI tools that were supposed to help mostly generate content that makes invisibility worse.

Growth Path is founder-led through 2026 on purpose. You work with me directly on strategy, on the call, on Slack, reviewing deliverables. Agents do the work at scale; strategy doesn't get outsourced to a junior reading a playbook.

Take control of what AI is saying about your brand.

If AI is where your buyers form opinions about your category, visibility is now an execution problem. A 30-minute Visibility Review opens with specifics about your category, your current presence, and where the biggest gaps live.

Book a call Or scan your brand first. Free.
30 minutes · Live coverage map on screen · Founder-led